Maximize your store performance by defining the best customer journey layout, zones for displays and marketing campaigns and staffing requirements for peak traffic times. Much of the same sensor and tracking technology used to deploy interaction care can be leveraged for these additional customer insights. Capture the whole customer journey from passerby outside your store, footfall inside, new and recurrent customers, traffic through store zones, time spent in different zones and how that traffic relates to sales. Access this data for all locations any time, anywhere through the automated dashboard.
Traffic Analytics and Zone Performance is provided by combining Wi-Fi and video analytics. Wi-Fi sensors track Wi-Fi enabled devices, such as smartphones, to perform a customer shopping behavior analysis to determine how many devices stopped in a zone, and how many of them only passed through.
A ceiling-mounted video sensor is used for footfall analysis, which identifies customer flow to clearly see where customers stop and how long they spend there. Flow analytics can be converted into heat maps of the store layout.
The cloud-based dashboard updates every 24hrs. Data can be filtered by store location and users can select individual zones within their location to check their performance. With traffic analytics and zone performance you can track:
- Traffic inside and outside of your store
- Total visitors
- Total visits and visitor recurrence
- Zones passed per visitor
- Zones stayed per visitor
- Average passing and staying time
- Filter and compare data by date, time, day, and more
Beabloo Traffic Analytics and Zone Performance solutions will help you achieve performance improvements in your brick and mortar locations. And as a platinum partner, UCEC Smart can fully manage your deployment and installation. Ready to improve your customer’s experience and increase sales?